Big Data is impacting a lot of fields and solving a lot of critical problems in the world. Arguably, the most transformative impact of Big Data will be felt on the healthcare industry. The sector has long been in need of reform and data is now creating new opportunities for transformation.

Healthcare organizations are constantly facing demanding customers. Consumers expect better engagement and efficient care solutions. Moreover, the industry is facing legislative and compliance pressures to manage resources, reduce costs and improve care delivery. They also need to improve access to healthcare solutions along with better risk management.

Thankfully, Big Data has answers to these problems. Tons of healthcare data is generated everyday through EMRs, labs, medical correspondence, CRM systems, prescriptions and other sources. Wearables, healthcare apps and IoT will only further this trend. Factoring this data in analytics can help healthcare facilities and providers to improve care and delivery outcomes.

Big Data is healthcare in the following ways:

  • Preventive healthcare – Most of healthcare now is focused on curative healthcare. However, preventive healthcare will rise in prominence in the future. Data generated by apps and wearables can be shared with doctors who can use it to look out for patterns typical of diseases. This will also allow the government to identify patterns about certain illnesses and outbreaks and take preventive action even before it occurs. Preventive healthcare helps save costs and improve care. Data gathered from medical records, insurance records, apps, wearables, IoT sensors and social media can all be utilized to design an efficient healthcare package.
  • Efficient Systems – Through rich enterprise health analytics, healthcare providers can gain insights which can be used to deliver personalized care for patients. This can lead to improved resource utilization, better care reduced costs and more successful outcomes. Big Data is an extremely important component of designing smooth, efficient healthcare systems.
  • Patient engagement – Big Data helps doctors and other healthcare professionals more insights into an individual patient. For the first time, doctors would be able to prescribe unique healthcare solutions for patients instead of delivering generic care. This can transform the way doctor-patient relationships and create effective patient engagement and education programs.

e-Zest has a dedicated healthcare practice which has rich experience of working with organizations in this space. We have developed rich solutions for EHRs, healthcare analytics and remote healthcare management, among other areas. e-Zest brings rich domain expertise and Big Data knowledge to deliver the most cutting-edge solutions for your business.

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