---
title: Mobile Application Development for Global FMCG company
description: e-Zest developed an end-to-end mobile solution for the distributor sales representatives’ daily activities to bring more transparency and agility in the operations for a global FMCG company.
image: https://www.e-zest.com/hubfs/case_study/2019%20Banners/An%20incentive%20and%20performance%20tracking%20mobile%20application%20for%20the%20global%20FMCG%20company.jpg
---
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# An incentive and performance tracking mobile application for the global FMCG company
- ClientGlobal consumer product company
- PlatformAndroid, ASP.NET, SQLite, MS SQL, Google Maps
- DomainFMCG, Supply chain
Sales Distributor Performance
## Download Case Study
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- [Challenge](https://www.e-zest.com/casestudy-an-incentive-and-performance-tracking-mobile-application-for-the-global-fmcg-company#challenge)
- [Approach](https://www.e-zest.com/casestudy-an-incentive-and-performance-tracking-mobile-application-for-the-global-fmcg-company#approach)
- [Solution](https://www.e-zest.com/casestudy-an-incentive-and-performance-tracking-mobile-application-for-the-global-fmcg-company#solution)
- [Result](https://www.e-zest.com/casestudy-an-incentive-and-performance-tracking-mobile-application-for-the-global-fmcg-company#result)
DOWNLOAD CASE STUDY
## Key challenges
Distributor sales representatives (DSRs) were unable to track their incentives and day-to-day performance. Also, there was no standard in data tracking. Relying on paperwork alone further added to the ambiguity and confusion while maintaining orders which led to time and cost inefficiencies.
The key challenges were related to developing a comprehensive mobile application for all the daily activities of DSRs.
#### **Specifically, the challenges included:**
- The client wanted high privacy and security for the data. e-Zest had to take care of the smallest details on the process and application level
- Every member had their own interest in the application and had various requirements which were very unique to their function
## Approach
e-Zest started with the requirements gathering, then went on to design various ideas and moved forward with the solution after reviewing with the client.
The mobile app was designed to be an end-to-end solution for DSRs for all their daily activities. The app provides DSRs with a list of all daily transactions and activities lined up for the day. The app provides training in the form of videos and quizzes that they can take on the go. DSRs can also keep track of their incentives and daily performance.
## Solution
The solution covered the following key areas of functionality.
- Daily Task Scheduler & Management
- Incentive Management
- Order Management
- Payment Collection against Invoices
- Feedback Collection
- On the go task management saved time and decreased operational cost
- The tablet application made activity monitoring of DSRs easier for sales management
- The app helped in improving brand knowledge of the DSRs through training sessions for effective sales
- Valuable feedback mechanisms made the retailers comment on areas of improvement
- By using Google Analytics, usage patterns and user behavior understood easily
- The app acts as a foundation to build a social networking platform for the DSRs
## End result
The client was happy with the application and appreciated the efforts put in by the e-Zest team members working on the project. By tracking DSR activity, the app delivered huge productivity gains to the client. e-Zest not only understood the scope perfectly but overcame all the challenges to meet the client’s vision and requirements within the timeline.
DOWNLOAD CASE STUDY
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