...create impact & improve Digital Experiences
“You’ve got to start with the customer experience and work back toward the technology, not the other way around.” – Steve Jobs
Design process kick-off by asking right questions !
Discovery through interactions, discussions & enquiry sets the context & a right tone for Design ideation.
Synthesis is an integral process to collate & extract meaning out of all the inputs by people, analytics, feedback etc.
Design is collaboration between Business, Stakeholders, Users, Designers, Developers, Needs, Technology and Future.
The solution evolves out of a systematic yet visceral approach process & careful handling of each phase of UX design.
“Design is the method of putting form and content together. To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry.”
― Paul Rand
Researchers & Conceptualisers
Integral to the Kickoff of a project they drive the research & Understanding of the project. They help define the scope & establish a strategy for the project.
Information & Interaction Designers
Synthesizing inputs & information they aid in bringing a structure to the whole system & shape the skeletons via IA & Wireframes.
Visual Strategists & Graphic Artists
Establishing a cohesive visual strategy for the Surface layer instrumental in Design success. Aesthetic appeal should be the byproduct of well organised information.
RESEARCH & UNDERSTAND
IDEATE & STRATEGISE
DESIGN & PROTOTYPE
Passion & Process begets GOOD DESIGN
Good Design begets GREAT EXPERIENCE