In this smartphone era, mobile analytics have become more important than ever! Now, imagine, you have just released a cool new mobile app incorporating the latest technologies. But after the initial buzz, the app seems to be losing steam. You wonder why this happens and are faced with numerous questions. The secrets can only be unveiled through in-app analytics!
Understanding user behaviour via mobile analytics is the latest ground breaking trend in the business intelligence area. When it comes to your target audience, there are a number of dynamic factors such as demographics, location, time, among others which impact the usage of your app. Sometimes your own app is not built in the most user friendly fashion which causes the users to switch off once they reach a certain screen. Moreover, there are numerous devices available in the hands of your target market. Add to that the social element and the complexities reach an all-new level.
However, understanding the user behavior via in-app analytics can help you put all the pieces of the puzzle together. Based on the patterns identified through mobile analytics, you can take new or corrective measures based on the expectation of your business. You can use analytics to deliver highly targeted, personalized and timely services/incentives to your users.
Embracing mobile analytics will deliver the best ROI for your app. Through actions taken on the insights generated by this intelligence, you will definitely see a spike in traffic, customer loyalty and happiness. You can enhance the user engagement by bettering the features preferred by your target audience. You can make the customers swear by your brand through highly personalized offers. This, in turn, will take you closer to your business objectives. In fact, such has been the rise of mobile analytics that new businesses have been spun off based on them.
e-Zest firmly believes in the adage – There are some things money can’t do, but analytics can! Ok, we made that up, but you do get the point. With Business Intelligence and Analytics being at the core of our service offerings, we develop great solutions which will provide a holistic overview of your app’s performance. Whether it is iOS, Android or Windows platforms, we will help you understand your user to the fullest.
And no, you don’t need to have a degree in data science to understand all that information coming in. e-Zest has got it all worked out for you. Through technologies such as Kinesis and Elasticsearch, we build next generation visual in-app analytics which will not only give you the metrics, but go a step ahead in processing all the data. We employ tools such as Touch Heatmaps, User Recordings and Real-time in-app Analytics, among other ones, to deliver customized solutions and actionable insights to our clients. We also build analytics solutions using third party BI components.
To begin your journey towards app optimization, get in touch with us at firstname.lastname@example.org today.
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e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.