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UI/UX Approach

Customer centric design approach

UI/UX is a focus that guides all our development activities. e-Zest believes that success of the application is defined by how well UI/UX has been given importance apart from development quality.

e-Zest looks at UI/UX as four stage process – user centered analysis, information architecture, UI design and usability analysis. While project propagates these UI/UX stages the understanding about the expectations gets clearer and requirements start making sense.

Following diagrams explains the deliverables at each UI/UX phase

User centered analysisInformation architectureUI designUsability analysis
  • Task Analysis Documents with Persona Descriptions
  • Site Architecture Document/Navigation Flow
  • Wire Frames
  • Design Mock-ups
  • Style Guides
  • Usability Analysis Document
  • Heuristic Evaluation Reports


UI/UX is a critical aspect that impacts all of our web and mobile application development. Our UI/UX professionals ensure that final output is delightful and delivers intuitive digital experience. They put together their understanding of design, human behavior and technology to work. 


e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.