Power of Proximity
Everyone today with the power of their smartphones and social connect reach; want to know who or what is near them:
List could be endless…
Getting connected to people and services in their proximity is one the most seek services of a smartphone user. The advent of a huge open App distribution channels and its easier access; has led to increasing interest of various organizations and service providers to roll-out mobile location-based applications to smartphone users.
Location Based Services: A Boom
As stated by Wikipedia; A location-based service (LBS) is an information or entertainment service, which is accessible with mobile devices through the mobile network and which uses information on the geographical position of the mobile device.
LBS is a mobile computing service that provides information and functionality to users based on their geographical location. It can be as simple as “find the closest cab station” to “looking for friends nearby,” going up to “a sales alert in a shop when individual walk past.”
LBS in this era are both Reactive as well as Proactive.
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