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Digital Marketing Specialist

  • SEO
  • SMM
  • Market Research
  • Paid Campaigns

We are looking for a Digital Marketing Specialist with 4+ years of expertise in managing clients and social media platforms.

  • Develop and implement digital marketing strategies and campaigns to achieve marketing objectives and business goals
  • Manage and build relationships with clients, understanding their requirements, providing regular updates, and ensuring client satisfaction
  • Conduct market research to identify customer preferences, trends, and competitor activities to optimize marketing strategies
  • Create and manage social media accounts, including content creation, scheduling, and engagement, to drive brand awareness, engagement, and lead generation
  • Analyze digital marketing data and generate reports to measure the effectiveness of campaigns and provide insights for optimization
  • Collaborate with cross-functional teams, including design, content, and development, to create and execute integrated marketing campaigns
  • Stay up-to-date with industry trends, best practices, and emerging digital marketing technologies to continuously improve campaign performance
  • Manage and optimize paid digital advertising campaigns, including Google Ads, Facebook Ads, and other platforms, to maximize ROI
  • Monitor and manage website performance, including SEO, SEM, and user experience, to drive traffic and conversions
  • Provide exceptional customer service and support to clients, addressing inquiries and resolving issues promptly and professionally
  • Bachelor's degree in Marketing, Communications, or a related field
  • Proven experience (4+ years) in digital marketing, including client management and social media management
  • Strong knowledge of digital marketing channels, including social media, email marketing, content marketing, SEO, SEM, and analytics
  • Expertise in social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube, and familiarity with social media management tools
  • Excellent written and verbal communication skills, with the ability to effectively communicate with clients, team members, and stakeholders
  • Analytical mindset with the ability to analyze data, generate insights, and make data-driven decisions
  • Strong organizational skills, with the ability to manage multiple tasks and projects simultaneously, meet deadlines, and deliver results
  • Strong problem-solving skills, with the ability to identify issues and implement effective solutions
  • Self-motivated, proactive, and able to work independently as well as in a team-oriented environment
  • Familiarity with marketing automation tools, CRM platforms, and web analytics tools is a plus

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.