Building scalable enterprise digital commerce for a global pharma giant
Digital transformation around the e-commerce services across multiple geographies and business divisions for a globally leading pharma company.
Enterprise mobility and collaboration are increasingly becoming a key focus area for companies. From that perspective, it has become more vital than ever before for companies to be present where their stakeholders are. That means enterprises need to be easily accessible across multiple devices and platforms. With smartphones and tablets reaching more and more hands, mobile apps seems the most logical way ahead.
However, the big question companies need to address is the type of mobile app best suited to their businesses –native, hybrid or web apps. Each brings their own pros and cons. While native and web apps are great bets, hybrid apps sit neatly between the two and are perfect for companies looking at a cost-effective and quick deployment solution across multiple platforms.
Should you consider hybrid apps? We bet you should! Gartner predicts that half of all the enterprise mobile apps will be hybrid by 2016. With multiple technologies such as Android, iOS, among others in the fray, it makes perfect sense to give your stakeholders the best experience on all the platforms available.
Some people still think native apps offer the best value to customers. While native apps do offer faster performance and speed as compared to hybrid and web apps, they are significantly more expensive and complex to develop and manage. The native apps need to be rewritten every time for different platforms. Thus, the road to market is a lot longer in case of these apps. As far as web apps are concerned, they do not match up to the performance of native and hybrid apps, but are a lot easier and cost-effective to develop. No wonder then that hybrid mobile apps increasingly seem to the preferred way out for customers.
We at e-Zest understand the concerns of businesses trying to develop mobile apps. Having helped numerous enterprises find the perfect fit in terms of performance, time and budget, you can rely on us to offer the best solution for your business. We recommend hybrid apps for you if you want great speed and faster deployment time. Using great tools such as PhoneGap, Titanium, Rhodes and our very own TABit, we build powerful hybrid apps that will help you reach customers across platforms quickly, without compromising on user experience.
Get in touch with us on firstname.lastname@example.org. We will assist you throughout the project development lifecycle from understanding the initial requirement to deploying the hybrid mobile app to the market.
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e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.