Client Overview
A renowned import-export company faced challenges related to manual lead management, inconsistent sales processes, and high lead acquisition costs. To resolve these issues, e-Zest developed a customized Knowledge Assistant based on the KAPS framework.
This digital sales assistant automated lead management tasks, standardized the sales process, and employed predictive analytics to optimize lead acquisition spending. Our solution resulted in substantial business benefits, including:
- Approx. 35% increase in the volume of generated lead
- About 20% improvement in lead conversion rates
- Approx. 30% reduction in lead acquisition costs
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