In a world that is increasingly becoming digitally-enabled, the comfort and familiarity with digital tools is also growing at a rapid pace. Consequently, customer preferences are shifting to include an increased adoption of services and products being offered online through digital commerce.
Thus, digital commerce today is a very lucrative opportunity to increase revenue and create higher customer engagement and loyalty. It can enable organizations to create empowering experiences for the customer with improved information, tools and insight.
Adopting a successful e-commerce strategy goes beyond just developing an online store and requires a different way to think, strategize and execute. To address every stage of the customer journey, several factors come into play, such as the choice of tools, integration and the user experience.
For anyone planning to adopt a new e-commerce initiative or reinvent an existing one, this e-book can serve as a guide that outlines the opportunities, challenges and landscape within e-commerce and how to build a comprehensive e-commerce roadmap.