With more and more retailers, merchants and enterprises looking at digital to be closer to their customers, API zones have become important in the enterprises.
Focusing on how to innovate consumer journeys across different touch points and form factors are the top priorities for enterprises. Application Programming Interfaces (APIs) are the connector bits that transform data into practical, useable business intelligence. APIs are also how retailers can send the right communications to shoppers on the right device, and at the right time.
There are numerous uses of APIs that can revolutionize your digital commerce experience. Using an API, you can connect your product catalogue web pages directly with a global database that shares detailed information about the products you sell. Retailers can use APIs to stream social media feeds direct to their website and product pages. For retailers with extensive content pages, a site search API can be installed onto your website to give visitors a less frustrating experience when they are trying to search for particular product items or detailed content buried in your many web pages. Personalization APIs can help you organize your website content to better match the needs of each and every customer and site visitor.
e-Zest is dedicated towards implementing APIs as the new method for the connection and development of new applications, within and outside the business. The API economy enables a rapid response to the ever-changing business requirements, new application development and new business models.
A few offerings of e-Zest include:
- Unified customer experience development through mobile, web, in-store etc.
- Flexible API-based commerce services integration
e-Zest assists its clients in their digital transformation, with a broad offering oriented towards information access and analysis, behavioural analysis and performance of the digital platforms. For more queries and information, please contact us at firstname.lastname@example.org or tweet us at @ezest.