Today, most businesses realize the value of having a digital strategy. After all, in a world where customers are increasingly going digital, a good strategy can lead you to unprecedented success. However, digital strategy is not about choosing the right technology; it’s about creating that delightful experience for your customers which makes him come back to you again.
Now, that delightful experience is created when technology combines with the twin powers of UX and Digital Marketing. Technology delivers the right solution, UX elevates that experience while Marketing makes it feel more personal. This is the three-pronged approach that businesses should consider while building their next big product or service.
Businesses which have realized the value of the three inter-connected streams are already leveraging it to ensure growth. Take a look at any leading company, in the B2B or B2C space, and you will find Technology, UX and Digital Marketing deeply entrenched into their product.
However, the surprising fact is that even these businesses follow the ‘siloed’ approach to digital strategy. While these three areas should be connected, businesses usually hire separate technology vendors, UX teams and marketing agencies. How can either of the three vendors fully appreciate the essence of a digital strategy when they work in isolation with each other?
That’s why e-Zest brings to you a unique proposition where technology, UX and Digital marketing are all offered under the umbrella of Digital Strategy Services. We hate the isolated approach towards building a solution. That’s why we offer our clients cross-blended teams of digital experience engineers who combine the best of technologies, designs and marketing.