Big Data is creating huge opportunities for the sales function. With organizations facing a complex business environment, data helps you to glean insights which can be used to respond appropriately to changing customer behaviours and competitive pressures.
Companies that are employing Big Data are already seeing huge productivity benefits. With new age data management tools such as Hadoop and visualization tools like Tableau, there are tons of ways data is empowering sales professionals around the globe.
Organizations can leverage Big Data in the following ways:
- Customers acquisition and retention -With data, organizations can win customers through customized solutions which fit their business needs perfectly. A good service helps you acquire customers and retain the existing ones. Sales professionals can target prospects more accurately.
- Analytics-driven sales – To identify opportunities, sales teams can make use of data that lies within the company along with external sources such as social media. Using analytics tools can reveal interesting insights which can lead to newer business opportunities. You can also improve your sales forecasting through predictive analytics.
- Dynamic strategies – Powerful visualization tools can enable sales managers to respond dynamically to market place changes in real-time. With sales folks going increasingly global, dashboards can provide sales folks access to updated data in real-time.
If you want to be a step ahead of competition, you need to empower your sales team with these big data tools. Partner with e-Zest to explore the range of options available to you. Our Big Data practice team have delivered big data solutions increasing sales and boosting productivity across businesses. Our big data team will help design a solution built for your needs.
Drop us a mail at email@example.com to explore our big data solution for sales function.