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Information Architecture Services

Driving home the advantage with UX

A typical user experience heavily relies on Information Architecture. An IA that is cohesive helps in bringing together principles of design and architecture. e-Zest’s expert UI Services team organizes and categorizes information into a coherent structure. Our well defined Information Architecture Process successfully aligns user goals and business goals and also the usability of the product. e-Zest’s UX team map out block level diagrams, storyboards, depicting the various stages in Information Architecture that help channelize the entire process in order to gain a deeper insight and perspective into the actual client requirements.

Even if not all about Information Architecture can be summed up in short, the following process followed by the team at e-Zest can explain the crux and importance of Information Architecture Process.

Card Sorting:

  • Open card sorting

 This method typically gives the users the phrases and asks them to group them into logical categories while assigning a name to each of them. This process of Information Architecture helps in grouping and navigation

  •  Closed Card Sorting:

This process involves giving the users the cards, after which they are asked to distribute them into pre-defined groups. This process helps in data management and cross linking

Thus all the above steps involved at each stage of User Centered Design Process at e-Zest finally aim at employing usability of the product.

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.