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Mobile first strategy responsive website design

Design your experience for the device-savvy customer

With smartphones and tablets increasingly becoming the preferred choice to access the internet, it warrants a big change on part of businesses as well. Earlier, enterprises could get away by developing applications built for a desktop web browsing experience. However, the modern customers demand accessibility from any device, anywhere, anytime.

To tackle this problem, separate websites were built for mobile devices using the ‘m’ subdomain of the main site. While it solved the problem for businesses, it also resulted in increased workload for website administrators due to the upkeep of two websites. So, what is the best way out? Responsive website design with a ‘mobile first’ strategy- in essence it means a website which ‘responds to’ any device trying to access the website.

The ‘mobile first’ design strategy is built on the assumption that your website is primarily accessed only by a mobile browser, and larger elements are loaded only when accessed by a web browser. The ‘mobile first’ approach enables organizations to have only one common website which displays all the content across a spread of devices. Using progressive enhancement techniques such as CSS3 media queries, content is customized to the device. These queries help by providing the capability to change sizes of elements on a website.

Having a responsive design is critical for businesses today. A responsive design, apart from providing users an intuitive mobile experience, also increases page loading speeds on mobile browsers. Moreover, a responsive website increases the likelihood of appearing in search engine results. A responsive design should make for a big part in your SEO strategy. It also simplifies site maintenance for system administrators.

If you want to take your website to the next level, your wait ends here. The team at e-Zest is a dynamic team of individuals who have been transforming and developing business websites for the mobile generation. Our engineers have years of experience and insight working with native technologies such as iOS SDK, Android SDK, Objective C as well as cross platform technologies such as HTML5, CSS3 among others.  Our team is a great mix of technical experts and talented UI/UX designers who understand your requirements and deliver end-to-end solutions aligned with them. So, whether it is developing a website from scratch or making your existing website responsive, e-Zest will take care of all the technical aspects and deliver a fantastic, high-performance website.

So, get started by writing to us on info@e-zest.com. We will ‘respond’ to you soon.

e-Zest is a leading digital innovation partner for enterprises and technology companies that utilizes emerging technologies for creating engaging customers experiences. Being a customer-focused and technology-driven company, it always helps clients in crafting holistic business value for their software development efforts. It offers software development and consulting services for cloud computing, enterprise mobility, big data and analytics, user experience and digital commerce.